A study carried out by Promotional Products Association International of America (PPAI) which I belong to, shows that 94% of people remember where they received a promotional gift, especially when it is good quality, functional,…
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A few days ago I was a keynote speaker at the 3in one fair: China Brand show/Made In Nigeria Brands and Retail Sourcing Fair. I spoke on International Sourcing: The Opportunities And Challenges. One of…
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Recently I was invited as a panelist to share experience on marketing on a shoe string budget, I recall that few years ago it was the same topic that we treated in one of our…
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It is no news that Covid 19 has dealt and is still dealing a monumental blow to the global economy, we are living in it and no one knows when this will end. A conservative estimate of…
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