Recently I was invited as a panelist to share experience on marketing on a shoe string budget, I recall that few years ago it was the same topic that we treated in one of our Kingdom Investors capacity building programs. Kingdom Investors is an NGO that I founded whose vision is to provide free capacity…
A few days ago I was a keynote speaker at the 3in one fair: China Brand show/Made In Nigeria Brands and Retail Sourcing Fair. I spoke on International Sourcing: The Opportunities And Challenges. One of the advantages of globalization is sourcing products and services across geopolitical boundaries with the aim to exploit global efficiencies in…
A study carried out by Promotional Products Association International of America (PPAI) which I belong to, shows that 94% of people remember where they received a promotional gift, especially when it is good quality, functional, with nice packaging and branding. I love statistics because it simplifies and makes the information come alive and it is…
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