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2019

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Marketing Strategy on a shoestring budget

Marketing Strategy on a shoestring budget

EducationBy DugoDecember 2, 2019Leave a comment

Recently I was invited as a panelist to share experience on marketing on a shoe string budget, I recall that few years ago it was the same topic that we treated in one of our Kingdom Investors capacity building programs. Kingdom Investors is an NGO that I founded whose vision is to provide free capacity…

Mrs Ngozi Nzegwu

China Brand show/Made In Nigeria Brands and Retail Sourcing Fair

EventsBy DugoDecember 2, 2019Leave a comment

A few days ago I was a keynote speaker at the 3in one fair: China Brand show/Made In Nigeria Brands and Retail Sourcing Fair. I spoke on International Sourcing: The Opportunities And Challenges. One of the advantages of globalization is sourcing products and services across geopolitical boundaries with the aim to exploit global efficiencies in…

Promotional Products For Business Promotion

The Importance Of Promotional Products For Business Promotion.

EducationBy DugoDecember 2, 2019Leave a comment

A study carried out by Promotional Products Association International of America (PPAI) which I belong to, shows that 94% of people remember where they received a promotional gift, especially when it is good quality, functional, with nice packaging and branding. I love statistics because it simplifies and makes the information come alive and it is…

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